This helps ensure your page topic is clear to Google and to readers. After downloading and installing the plugin, navigate to a web page that you want to optimize. All in One SEO is an established plugin with thousands of 5-star reviews on WordPress.org.

The easiest way to check your website’s keyword rankings is to use a rank tracker tool. I’ll use Semrush in this example, but you can use your favorite tool. The first step for ranking higher on Google is to decide which keywords to work on. Typically, these keywords appear in positions 5-15 in Google Search Results.

Word of mouth marketing is the best form of marketing a business can have. Using Social Media sites like Facebook Business pages is a form of word of mouth marketing as people finding us after they have heard about us and connect. Go to accounts settings, privacy and check the box that allows your business page to show up on Google.

• Here you can see your website’s average position on search results.
• Observing which apps lost their positions and which gained helps us understand why our ranking is the way it is.
• Then, prioritize the posts that are losing the most traffic and start updating them.
• Request a free consultation to get started with your SEO strategy.
• And don’t forget to spend some time on your “out of stock” pages.

➡️ Internal Linking

The first step in SEO Anomaly content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content. Track key performance metrics such as bounce rate, time on page, and conversion rates.

Improve on-page SEO

By integrating OptinMonster with your Shopify store, you’re not only improving your SEO but also ensuring that every visitor counts. Deciding what to write about can be daunting, but it doesn’t need to be. Make a list of all the things your customers ask you or anything you think customers may want answers to. As an eCommerce site owner, you may be tempted to skimp on content or may consider product descriptions enough content.

Research shows consumers find a mix of reviews to be more trustworthy. Research shows that shoppers consider recency of reviews when trying to choose between 2 businesses. It will also help you see which pages are slipping in rankings so you can prioritize improving those. Some broken links on a website are normal and Google doesn’t consider 404s to be a problem per se. If your keyword’s missing from any of these areas, you’ll be prompted to add it.

And while Google is constantly tweaking their search engine algorithm, here are some fundamental strategies to get you started on improving your organic search engine rankings. Creating high-quality content can go a long way to boosting Shopify SEO. Technical SEO ensures that your blog posts are easily discoverable and indexable by search engines, laying the foundation for higher rankings and increased organic traffic. In 2025, Google’s search algorithms are smarter than ever, making it increasingly challenging for websites to rank on the first page.

However, they’re not entirely synonyms, but rather phrases and words that are closely connected to your main keyword. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers).