That’s because your content is a drop in an ocean of blog posts, videos, SEO Anomaly Instagram stories, and Facebook posts that come out every single day. But every now and again you’ll come across a keyword that you’re not optimizing for. It was getting a decent amount of search engine traffic every month. Rankings aside, it also helps a user skimming through search results instantly understand what your page is about. After the report loads, hover your mouse over the keywords listed for a detailed explanation of each search term.

Aligning with searchers’ expectations increases the likelihood of your images being featured in search results or snippets. Whether it’s optimizing your on-page SEO, increasing backlinks, or monitoring analytics via Google Search Console and Similarweb, these tactics are meant to give you quantifiable results. Links posted on a third-party website that link back to your website show that users find your content useful. It also helps to show to others that you’re knowledgeable about your niche. What’s more, if you get authoritative websites to link back to your website, it can boost your domain authority (DA) score. All in all, backlinks are critical to help prove to Google your expertise, authoritativeness, and trustworthiness which in return will boost your ranking.

• A TOC helps users understand the structure of the content and use it to easily navigate the text so that users can easily find the information they need.
• So you can easily monitor your progress and check for any issues.
• To view keywords that have either improved or declined in rankings, along with those for which you’ve lost rankings, adjust the filter according to your requirements.
• If Google didn’t provide accurate, trustworthy results, people would stop using the search engine.

Our tool analyzes your texts and shows you which search terms would bring up the corresponding page on Google. Video is getting increasingly important; it directly affects the user’s engaging aspect and rankings. Embedding videos on your site helps users stay on the web page longer and gives a positive hint to Google that your content is quite valuable. But don’t forget to optimize the videos, too, like you do with embeddings, including titles, descriptions, and tags put into action. From the dominance of YouTube (owned by Google), which fetches video results in search results to some extent, optimizing your videos for YouTube will also drive traffic to your site. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.

It’s not impossible, but getting links that can make a difference will require much effort. As a rule of thumb, the pages you want to rank higher on Google should have the greatest number of internal links. Use Xenu or an SEO audit tool to find and fix broken links (internal, external, or incoming).

Disavow Bad Backlinks

If your keywords match their search, your website will have a greater chance of getting ranked higher. If you go overboard saturating your website with keywords, Google will pick up on this, and it will have an adverse effect on your ranking. The worst thing that could happen is for people to start reporting your website just because you forgot to include your phone number, email address, and location. In some niches—such as marketing, recipes, and entertainment niches, for example—it’s very easy to get links. Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking. We also recommend coupling your infographic with at least 2,000 words of high-quality content.

these on-site SEO techniques:

That means if you’re not number one on the page, you just missed out on potential traffic. The reason why other websites are ranking higher than you on Google might be because they are making a conscious effort to improve their SEO. If your keywords are generally stable and if your competition levels aren’t too high, then conducting monthly keyword tracking is recommended. So, if you don’t have much time or resources, try to at least check keyword ranking once a month. The first thing to do if you experience a sudden drop in keyword rankings would be to audit your site. This will highlight any issues your site is experiencing, whether it be backlink issues, technical issues, or any other on-page or off-page problems.

For that, you require a rank tracking tool such as Ahrefs Rank Tracker. Some professionals confirm Google constantly varies its algorithm, even though most of these alterations are not publicly announced. You don’t have to respond to all your positive reviews, however, you should respond to a large majority in a personal way. Contrary to popular belief, negative reviews give you a great opportunity to recover in a graceful way for all to see. A recent client in the roofing industry came to us with the primary category of “Corporate Office” for years.

Optimization is key to ensuring your images contribute to your SEO efforts. Use descriptive, keyword-rich alt text to help search engines understand the content of your images. Google evaluates a wide range of factors to determine a page’s quality, relevance, and usefulness. These include keywords, content quality, mobile responsiveness, page load speed, backlinks, and engagement metrics like click-through rates and time on page. Additionally, algorithms consider contextual signals such as user location, device type, and search history.